dux07 Changing roles & shifting landscapes
Social media and networks are creating new design challenges.
How do we inspire and enable people's ability to contribute,
create, personalize, and share experiences? How are design roles
changing in the face of this shifting landscape?
 Elizabeth Churchill Principal Research Scientist, Yahoo! Research |
IN CONVERSATION WITH ELIZABETH CHURCHILL, PHD. “One of the fundamental points about humanity is that we are very bad at imagining outside of our experiences. Imagined audiences are a very important concept. We say, “No one will be looking at me and what I do,” and this forms a protective shield. It’s security through obscurity. This is not a model we need to go forward with because it just isn’t the case at all.” |
Session Highlight More >
Session 7: Personal Training <Margeigh Novotny , Program Chair & Design Director, Smart Design> Wednesday, November 7th, 10:30 am – 12:15 pm
- “Trust On The Web: From Institutional to Individual Trust”, Peter Mortensen and Conrad Wai
- “The More We Design The Less We Experience”, Thomas De Zengotita
- “Lessons From Failure: Re-conceiving Blogging as Personal Change Support”, Christine Satchell
- “After the Match: Mobility and First Dates”, Elizabeth Churchill and Elizabeth Goodman
Tutorial Highlight More >
Melody Roberts <McDonald`s>Service Design on the Fly
Monday, November 5th, 8:30 am – 12:00 pm
This half-day tutorial introduces the fundamentals of service design, with a focus on fast execution. Melody will kick off by sharing a case study of her team's successful 18-month effort to reinvent the McDonald's in-store and drive-thru service systems. Attendees will then recreate the McDonald's team's effort in a matter of a few hours by customizing a set of basic tools they used, including a hierarchy of customer experience criteria, visualizations of customer journeys, a system operation blueprint, an experience simulation plan, and a business case framework. Most work will be done individually or in pre-existing teams of colleagues.
¶ dux07 will gather together designers and researchers to share stories and insights about meeting user
and business needs through design. The conference will feature case studies selected through a rigorous peer-review process that emphasizes practical, real-world learning.
OUR ROLE IS CHANGING
¶ Expectations regarding the methods and responsibilities of Designers and Researchers are changing.
Some of the forces at play are:
- Ease of access to new types of information
- Explosion and redefinition of community
- Emergence of new tools, technologies, and capabilities
- Significant changes in the worlds of product development, advertising, marketing, and customer service
dux07 will surface issues and strive to define the role of Designers in these shifting landscapes.
What do you think?
